Mass Tort Lead Generation in 2025: Why NEC Claims Are a Strong Investment
Introduction Necrotizing enterocolitis (NEC), a devastating intestinal disease affecting premature infants, has sparked one of the most compelling mass tort litigations of 2025. With over 700 lawsuits pending against Mead Johnson (Enfamil) and Abbott Laboratories (Similac) in federal multidistrict litigation (MDL 3026), and landmark plaintiff verdicts totaling $555 million, NEC claims are reshaping the legal […]
Law Firm Client Intake Solutions: Reducing Fallout Rates in 2025
Law Firm Client Intake Solutions in 2025: Strategies to Reduce Fallout Rates IntroductionEvery personal injury or mass tort firm knows the sting of fallout: a promising lead inquires but never signs, costing time and ad dollars. Research shows that up to 40% of legal leads drop off during the intake process due to delays, confusion, […]
Law Firm Advertising in 2025: Split Testing Creative Variations for Optimal Performance
Law Firm Advertising in 2025: The Power of Split Testing Creative Variations IntroductionIn the high-stakes world of personal injury and mass tort law, effective advertising can determine whether a firm secures a claimant or loses them to a competitor. With digital ad spend for legal services projected to exceed $12 billion in 2025 (Legal Marketing […]
